The Work Of Joseph Beuys Art Essay Example For Students

The Work Of Joseph Beuys Art Essay As an creative person, instructor, and militant, Joseph Bueys is one of the major figures in postwar German art. His theories on the societal public-service corporation of art influenced a coevals of creative persons. Beuys created conceptual plants, objects, drawings, installings, public presentation actions and talks within an intricate system of significance. Beuys explored the function of creative person and priest-doctor and engaged his audience in unprecedented and provocative ways. The profoundly experimental nature of his work established him as a establishing male parent of German vanguard. We will write a custom essay on The Work Of Joseph Beuys Art specifically for you for only $16.38 $13.9/page Order now Joseph Bueys is widely understood to be the most of import German creative person of the post-world war II period. He was extremely provocative and he and his equals reinvented a booming vanguard after the long period of Nazi repression. After the war, Beuys entered the Dusseldorf academy. During this clip he questioned traditional academic parametric quantities and sought to spread out his artistic scope, proficient abilities, and his apprehension of art through his capable affair, sculptural techniques and the usage of non-traditional stuffs. Beuys matured as an creative person in the 1960ss with the Fluxus group ( which was an international motion based on an absolute connexion between art and life ) , Fluxus objects and public presentations are characterized by minimalist but frequently expansive gestures based on scientific, philosophical, sociological, or other extra-artistic thoughts. This type of art became progressively anti-establishment, personal, and idiosyncratic. In the instance of Bueys, the boundary between art and life was really all right. As a German who shared in the desolation and guilt undermentioned universe war II, Beuys was able to pull on his experiences and transform them, merely as he transformed common stuffs into art. Beuys pick of stuffs for his sculpture was famously eclectic. He viewed certain substances as holding of import associations, and through repeated usage they attained a personal symbolism. Fat appears in many of Beuys sculptures. He chose it partially to excite treatment, as a material that was really basic to life and non associated with art . Besides, the flexibleness with which it changes from solid to liquid signifier, harmonizing to alterations in temperature, made it a powerful symbol of religious transcendency. Felt was besides an of import stuff to Beuys for its ability to absorb whatever it came into contact with. As an dielectric, it became a symbol of heat. It besides appears as a silencer, like when he wrapped a piano, telecasting or a speaker unit in it. Like fat, the usage of felt was one of Beuys s personal signatures. SLIDE FELT PIANO SLIDE FELT SUIT In Felt Suit , Beuys plays with the thought of felt as a protective, charming stuff. This felt suit is no ordinary suit, it is modern-day armors made out of low fabric. It is besides no ordinary suit since it is non a suit at all, it is art. An empty shell, without the human presence. Bueys stated that the suit represented a manner of protecting an person from the universe. It besides acts as a symbol of the isolation of human existences. There are intensions of the suits worn by captives, in peculiar those in Nazi concentration cantonments. In his work, Beuys developed many thoughts about harmonising the forces of nature and civilization, adult male and engineering, and art and life. SLIDE Rose IN CYLINDER One of his most celebrated plants consists of a individual rose in a calibrated cylinder. This simple image expresses the importance of unifying love and cognition, passion and scientific discipline. The rose, a flower that bit by bit blossoms from within, is besides a symbol of revolution for Beuys. .uf597d23b9ecd29d8cc2576a7baa1aeb3 , .uf597d23b9ecd29d8cc2576a7baa1aeb3 .postImageUrl , .uf597d23b9ecd29d8cc2576a7baa1aeb3 .centered-text-area { min-height: 80px; position: relative; } .uf597d23b9ecd29d8cc2576a7baa1aeb3 , .uf597d23b9ecd29d8cc2576a7baa1aeb3:hover , .uf597d23b9ecd29d8cc2576a7baa1aeb3:visited , .uf597d23b9ecd29d8cc2576a7baa1aeb3:active { border:0!important; } .uf597d23b9ecd29d8cc2576a7baa1aeb3 .clearfix:after { content: ""; display: table; clear: both; } .uf597d23b9ecd29d8cc2576a7baa1aeb3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf597d23b9ecd29d8cc2576a7baa1aeb3:active , .uf597d23b9ecd29d8cc2576a7baa1aeb3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf597d23b9ecd29d8cc2576a7baa1aeb3 .centered-text-area { width: 100%; position: relative ; } .uf597d23b9ecd29d8cc2576a7baa1aeb3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf597d23b9ecd29d8cc2576a7baa1aeb3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf597d23b9ecd29d8cc2576a7baa1aeb3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf597d23b9ecd29d8cc2576a7baa1aeb3:hover .ctaButton { background-color: #34495E!important; } .uf597d23b9ecd29d8cc2576a7baa1aeb3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf597d23b9ecd29d8cc2576a7baa1aeb3 .uf597d23b9ecd29d8cc2576a7baa1aeb3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf597d23b9ecd29d8cc2576a7baa1aeb3:after { content: ""; display: block; clear: both; } READ: Designing Instructions For The Mentorship Program examples EssayBeuys political activism came to the head during the 1970 s. Believing that everyone could take part creatively in reshaping society, he advocated a theory of societal sculpture, in other words, society as graphics. Beuys was motivated by a Utopian belief in the power of cosmopolitan human creativeness and was confident in the potency for art to convey about radical alteration. This translated into this preparation of the construct of Social Sculpture, in which society as a whole was to be regarded as one great work of art which each individual can lend creatively. The thought as everyone is an creative person, that every individual in every title is a societal sculpturer, is really powerful. Its power lies in the fact that it is a living imaginativeness of our human potency and future development. SLIDE DEAD HARE In how to explicate images to a dead hare Beuys cradled a dead hare fondly in his weaponries for three hours, walking it around and demoing his drawings to it while explicating them to it in an unhearable susurration. The hare symbolises birth for Beuys because it is born and burrows resistance, subsequently to emerge from the Earth. Whilst transporting around the hare, he besides had his caput covered in honey and gold foliage. Beuys provinces, by seting honey on my caput I am clearly making something involved with thought. This may stress Bueys sentiment that western society is excessively rational. Bueys claimed that he preferred to explicate images to a dead animate being than to other people. Beuys answered a demand of a population waking up from the daze of its economic, societal and cultural lassitude following the war, and showed a manner to lift from the ashes that was every bit merriment as it was holistic and spiritually disputing. Beuys work served, in it s initial contact with the audience, an a recreation. His work should non be regarded merely as amusement and should be considered amonght the worlds in which it was created. SLIDE HARE CLIP Beuys s most celebrated Action took topographic point in May 1974, when he spent three yearss in a room with a prairie wolf. After winging into New York, he was swathed in felt and loaded into an ambulance, so driven to the gallery where the Action took topographic point, without holding one time touched American dirt. As Beuys subsequently explained: I wanted to insulate myself, insulate myself, see nil of America other than the prairie wolf. The rubric of the work is filled with sarcasm. Beuys opposed American military actions in Vietnam, and his work as an creative person was a challenge to the control of American art. Beuys s felt covers, walking stick and baseball mitts became sculptural props throughout the Action. In add-on, 50 new transcripts of the Wall Street Journal were introduced each twenty-four hours, which the prairie wolf acknowledged by urinating on them. Beuys on a regular basis performed the same series of actions with his eyes continuously fixed on the prairie wolf. At other times he would rest or garner the felt around him to propose the figure of a shepherd with his criminal. The prairie wolf s behavior shifted throughout the three yearss, going cautious, detached, aggressive and sometimes companionable. At the terminal of the Action, Beuys was once more wrapped in felt and returned to the airdrome. For Native Americans, the prairie wolf had been a powerful God, with the power to travel between the physical and the religious universe. After the coming of European colonists, it was seen simply as a plague, to be exterminated. Beuys saw the adulteration of the prairie wolf as a symbol of the harm done by white work forces to the American continent and its native civilizations. His action was an effort to mend some of those lesions. You could state that a calculation has to be made with the prairie wolf, and merely so can this injury be lifted , he said. .ufab6fc6abe534fc903a5a5d3234318a5 , .ufab6fc6abe534fc903a5a5d3234318a5 .postImageUrl , .ufab6fc6abe534fc903a5a5d3234318a5 .centered-text-area { min-height: 80px; position: relative; } .ufab6fc6abe534fc903a5a5d3234318a5 , .ufab6fc6abe534fc903a5a5d3234318a5:hover , .ufab6fc6abe534fc903a5a5d3234318a5:visited , .ufab6fc6abe534fc903a5a5d3234318a5:active { border:0!important; } .ufab6fc6abe534fc903a5a5d3234318a5 .clearfix:after { content: ""; display: table; clear: both; } .ufab6fc6abe534fc903a5a5d3234318a5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufab6fc6abe534fc903a5a5d3234318a5:active , .ufab6fc6abe534fc903a5a5d3234318a5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufab6fc6abe534fc903a5a5d3234318a5 .centered-text-area { width: 100%; position: relative ; } .ufab6fc6abe534fc903a5a5d3234318a5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufab6fc6abe534fc903a5a5d3234318a5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufab6fc6abe534fc903a5a5d3234318a5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufab6fc6abe534fc903a5a5d3234318a5:hover .ctaButton { background-color: #34495E!important; } .ufab6fc6abe534fc903a5a5d3234318a5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufab6fc6abe534fc903a5a5d3234318a5 .ufab6fc6abe534fc903a5a5d3234318a5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufab6fc6abe534fc903a5a5d3234318a5:after { content: ""; display: block; clear: both; } READ: Fractal Geometry (585 words) EssaySLIDE AMERICA CLIP

Cry, the Beloved Country essays

Cry, the Beloved Country essays Insanity- a perfectly rational adjustment to an insane world The main characters apparent madness or irrational behavior plays an important role in the book One Flew Over the Cookoos Nest by Ken Kesey. The purpose for the madness in One Flew over the Cookoos Nest is slightly more obvious than in other books. The plot revolves around it. The madness is necessary for the discovery of the societal problems. Craziness makes the story happen, but the madness of the characters is not simply a mental disability, but rather, a reasonable adjustment to the society they are exposed to. "We are victims of a matriarchy here, my friend." Harding's explanation of life in the hospital seems be true. While the Combine undoubtedly contains both male and female workers, its main representatives in the book do appear to be women. Heading it in the hospital is Nurse Ratched, who dominates all men- even ones like Dr. Spivey who are supposed to be her superiors. Her power is expressed in very sexual terms: she is, McMurphy says after his first group meeting, "a ball-cutter." Other women include Mary Louise Bromden, who forced her husband to give up both his name and his Indian ways; Mrs. Bibbit, who dominated her son at home just as Nurse Ratched dominates him in the hospital, and more minor characters like Nurse Pilbow, who is so terrified of the power McMurphy shows she becomes a hysterical mess. Such women gain their power over men in two ways. The first is that they repress men's sexuality. Harding and McMurphy agree that Nurse Ratched's control comes from the fact that men can't be sexually aroused by her; Mrs. Bibbit has prevented Billy from becoming a functioning adult by preventing him from losing his virginity. Another really important point is that they destroy men's ability to laugh. McMurphy says, "A man go around lettin' a woman whip him down till he can't laug ...

Advertising And Its Effect On Advertising Essay -- Advertising, Marketin

Thesis: Pollay’s statement about the negative consequences of advertising should be noted as it provides discussion whether or not advertising and its consequences are beneficial or detrimental. This essay will discuss Pollay’s statement through the limitations of advertising in relation to Lynx’s use of sex appeal within their advertisements and campaigns. However, I will go further to argue the benefits of advertising through the discussion of the consumer and their interpretation of advertisements and how advertising and branding can overcome the information mountain. Finally, I will discuss the benefits of advertising and how it forces creativity for product advertising and branding through the example of Lynx. Within this essay I will use Yeshin’s article, Sex in advertising perspectives on the erotic appeal (2003) as my primary source for discussion. Neg. Para 1: Within Yeshin’s article, Pollay suggests that one of the reasons to why advertising has profound consequences for consumers is its use of sex appeal. Take for example Lynx’s marketing campaign in 2006 (The Lynx Effect). The advert illustrates several thousand woman in bikinis running through a forest and swimming throug... ... middle of paper ... ...gative consequence can be true to a certain extent. Throughout the history of advertisement, the use of sex appeal and its ability to manipulate consumers to buy products still remains evident in today’s production of advertisement. However, to say that advertising has profound negative consequences such as being manipulative and persuasive through the use of sex appeal is just one side to the critical discussion of advertising. The use of branding within advertisement has beneficial consequences as it allows the viewer to overcome the information mountain. Furthermore, advertising forces creativity within the company’s brand and image, and possibly allows financial backing for non-profit organisations and causes such as ‘peace-one-day’. It seems that both the limitations and benefits of advertising lie with the consumer and their interpretation of the media text.

Business to Business Marketing Essay Example | Topics and Well Written Essays - 2500 words

Business to Business Marketing - Essay Example TCL needs to review its marketing mix strategies in order to have a competitive advantage in the market and make its business sustainable in future. The various changes in the marketing mix strategies that could be helpful for TCL to achieve its objectives are as mentioned below: 2.1 Product Strategy For every marketing strategy of a company the starting point is its product. One cannot set the price or plan for the distribution system of the product without having the knowledge about what product they are offering. Product here refers to both products and services which the company has in offer (Gitman, & McDaniel, 2008, p.295). TCL is a SME which is engaged in the business of providing wide range of services to its clients. Their product or service offerings include mainly four services. They are Media Services, Advertising and Marketing Services. Apart from having its own production unit, TCL also outsources most of its production to another company namely, ‘PJW Media Produc tion’. Hence TCL has a wide variety of products and services in its offerings. Now since TCL is a small business unit with limited workforce its product strategy would be more effective if it concentrates on having a small product line. After narrowing down its product line, TCL should develop the products or services which are highly specialised in nature. It would help TCL to ensure that it provides its customers a service package which is unique in nature (Brock, et al., n.d.). Hence it would be beneficial for TCL to gradually cut down on its product line and concentrate more on those services which are profitable to them and have competitive advantage over its... TCL is a completely service based company situated in Cambridge. The company is running a small business and has a limiting workforce. The recent economic condition had an adverse effect on the performances of the company. The sales revenue of the company has gone down significantly. TCL should look into this issue seriously and various reforms are necessary for the sustainable development of the company in future. Firstly it needs to address its marketing mix strategy. Regarding the product strategy, TCL should think of reducing its wide range of services and concentrate on specialising some of its core services which they are specialised at. Next regarding its pricing strategy, TCL must be flexible in its pricing strategy to cater to the current expectations of its clients. The company should utilise its website to a greater effect for the promotion of its business. Since TCL is a core service agency, public relationships are vital for its development and growth. Developing strong relationships with its clients and forming a strong business network is quite necessary for TCL. Next, the company should think of structuring and developing an effective sales force to boost up its sales and creating strong relationships with its clients. Hence, TCL’s current primary focus would be retaining its existing clients and adding up new clients to its customer base.

Logistics Management Essay Example | Topics and Well Written Essays - 1500 words

Logistics Management - Essay Example (Stevens as cited in Fortes 2009, p. 2) Supply chain is the process of converting raw materials into the designed product; it involves steps which start from planning up to the delivery of the product to the customer. Early constructs for supply chain revolving around management strategy involved strategic supplier partnership, customer relationship, and information sharing (Li et al. as cited in Sanchez-Rodriguez 2006, p. 6). Strategic supplier partnership is a business-to-business transaction between suppliers and manufacturers. Customer relationship is a business-customer transaction where emphasis is meeting the customer needs and answering their complaints. Customer relationship management is a part of logistics management. Information sharing involves strategic information between firms and their suppliers. Emphasis is on information regarding green logistics. (Sanchez-Rodriguez 2006, p. 6) The not-for-profit organisation Council of Logistics Management define logistics management as ‘the process of planning, implementing, and controlling the efficient, effective flow and storage of goods, services, and related information from point of origin to point of consumption for the purpose of conforming to customer requirements’ (Simchi-Levi, Chen, and Bramel 2005, p. 1). Logistics is a process that goes from designing and production of a product to processing, storing, selling, and delivering it to the end user or customer. Logistics emanated from the Greek word logistikos and the Latin logisticus, which refers to the science of computing and calculating. In ancient times, it was more connected to logistics for armies, including supplies of food and materials. Logistics was used way back in the 17th century by the French army. During the Second World War, it was used to refer to the movement of supplies, men and equipment to many places especially across the border. Today, logistics is used in business to refer to the

Wife and Filipino Women Essay Example for Free

Wife and Filipino Women Essay â€Å"They seemed faded plants sown and reared in darkness, having flowers without perfume and fruits without the sap†, Jose Rizal said in his letter â€Å"To the Young Women of Malolos† that the women were very passive to what the church teaches them but he had been proven wrong when the news of what had happened in Malolos reached him. In his letter, Rizal praised and honored the twenty brave women of the town for their victorious battle for their just demand to education and their battle to stop slavery to the friars. He also emphasized the obligations and roles of the Filipino mothers to their children; he compared the Filipino women to the Spartan women as role model. Rizal concluded his letter by encouraging the Filipino women to Let us, therefore, reflect; let us consider our situation and see how we stand†¦. May your desire to educate yourself be crowned with success†. The part which struck me most is where Rizal made mention of a situation to one of the mothers of Sparta, handed the shield to her son who said nothing but to return triumph or return dead. I find the scenario a bit heartbreaking and ironic when the other Spartan mother was told by a soldier that her three sons had died and replied that she was not asking about her sons but only wants to know whether they won or not. The soldier said they were victorious and the mother just went to the temple to thank God. Rizal compared the Filipino women and the foreign women, which entails his huge respect to the Filipino women on their vital roles as mothers and wives. Being the foundation of principles and values in ensuring the progress of the nation, a mother should nourish her children with proper values, desired knowledge and shape them to become God-fearing and responsible citizens. As a wife, a Filipina must support her husband in every problem, inspire him, encourage him, take a part with him all obstacles and dangers, to sympathize and comfort him in bad times, guide him to conquer his fears and struggle to achieve their goals in life. And as a mother, she must educate her children love of honor, love of fellowmen, love of country and love of God. This is the best writing of Rizal I have read so far. I admire him and respect everything he wrote in his letter. Rizal sets his standards of an â€Å"Ideal and Perfect Filipina†, one must have fine demeanor, well-mannered, clean conscience and correct thinking. The message of the letter is clear, it focuses on the most important issues the country is facing during those times, such as the maltreatment and abuse of the friars in exercising their spiritual authority bestowed upon them by the church and the great desire for Filipino women to enjoy the privileges in education with men. The letter speaks of the duties and obligations of Filipino mothers to the youth, the roles of a wife to her husband and guidance to young women on their choice of their lifetime partner. The letter also speaks of the philosophy of freedom and independence that would be a key for the emancipation of humankind from slavery, and the necessity for education as the fundamental source of liberation, to quote from Rizal, â€Å"Men are born equal, naked. God did not create men to be slaves, nor did he embellish them with reason in order to be blinded by others†.

Comparing A Turn with the Sun and A Separate Peace :: comparison compare contrast essays

Essay Comparing A Turn with the Sun and A Separate Peace  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Although many similarities exist between A Turn with the Sun and A Separate Peace, both written by John Knowles, the works are more dissimilar than alike.   A Separate Peace is a novel about the struggle of a senior class in the face of World War II, and it focuses on two best friends, Gene Forrester and Phineas.   A Turn with the Sun is about a young man who struggles to fit in as a freshman in the closed microcosm of a senior dominated school who struggles, vainly, to make a name for himself.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Knowles wrote A Turn with the Sun in the third person.   His character, Lawrence is trying to make a name for himself as an underclassman.   He suffers from a poor self image, as "Lawrence sensed once again that he was helplessly sliding back, into the foggy social bottom-land where unacceptable first-year boys dwell." (A Turn with the Sun:12) He sees his achievements and failures as analogous to his worth as a person.  Ã‚   He feels that he is a failure, yet is thankful that, "...the hockey captain had never invaded his room, as he had Fruitcake Putsby's next door, and festooned his clothes through the hall; he had never found a mixture of sour cream and cereal in his bed at night, no one had ever poured ink into the tub while he was bathing.   The victims of such violations were genuine outcasts." (A Turn with the Sun: 12) The other boys see Lawrence as an annoyance rather than an exile, while he feels that he is better than the other boys at Devon. This is reinforced when he thinks, "When he plunged from the railing he had been just another of the unknown new boys, but when he broke the surface of the water in that remarkable dive, one that he had never attempted before and was never to repeat, he became for his schoolmates a boy to be considered."   (ATurn with the Sun:13) The dive serves as an inauguration into the school's social system.   It is symbolic of risk, achievement and imperfection; it brings together the gap between the river, which represents the unknown, and the bridge one stands on, the tangible world where the boys feel secure.   Lawrence, like Leper who will be discussed later, "...merely inhabited the nether world of the unregarded, where no one bothered him or bothered about him.

Nostalgia in Advertising

As consumers the advertisements we view daily have increased tremendously. From the Internet, to mobile, to video advertising; the World Wide Web is taking over. Consumer behavior is based on a large variety of details and cannot be simply described in one word. There are a variety of approaches to reaching consumers in the advertising of a product. As humans we all have a bittersweet longing for things, persons, or situations of the past. This statement simply defines nostalgia. Marketers and Advertisers use nostalgic advertising to connect with their consumers.The use of nostalgia as an advertising approach has been pushed by numerous trade publications as an extremely effective and persuasive advertising tactic. Advertisers connect their brands by using words, pictures, music or scenes with a by-gone era to remind viewers of their promotions. With this, they hope these nostalgic feelings can reminds consumers in a positive way and affect their attitudes and buying behaviors. A var iety of marketing research studies do show that the use of nostalgia in advertising does stimulate attention, is entertaining, is persuasive, and reminds nostalgic reflections in consumers.Not only do the ads create positive emotions, consumers recall mental images of former situations and experiences. In comparison studies, nostalgic advertising induces more positive emotions and more intensive mental images than non-nostalgic advertisements. (http://dmn3. com/_blog/DMN3_Blog/post/hh/) The combination of emotions and images brought to the consumer’s attention by the ad generates a positive resonance toward both the ad and the product being advertised. Nostalgic advertising has been a common trend in companies, and it appears to be a popular theme during economically troubling times.When the recession began in 2008, and continued to take a toll on the economy marketers used the approach of tapping into fond memories to help sell what few products shoppers were still buying. I n using this tactic the hope is that warm, fuzzy feelings about the past will help make people feel better about the present and future. Reviving vintage slogans and jingles as well as package designs, bringing back familiar products and menu items to stores and restaurants and bringing back moments from pop culture are certain ways companies have approached nostalgic advertising. The merchants of nostalgia nd these tactics include well known company names like Coca-Cola, General Mills, McDonalds, MillerCoors, Target, Unilever, and Toys ‘R’ Us. These companies have such a history of advertising, that sometimes the best way to reach out to a consumer is to give them a little reminder of what they were missing. Advertisers and marketers have to remember that as times are changing the generation they previously reached is getting older, however they still remember those moments that touched them as children. Memories are a huge part of our brain, and sometimes a small remi nder of such an emotion can go a long way.One specific nostalgic advertisement I am going to focus on was this Christmas when Toys ‘R’ Us took a different approach towards their holiday advertising. They brought back two commercials; Both commercials feature the brand character Geoffrey the Giraffe and one of them includes the familiar jingle written by the advertising executive Linda Kaplan Thaler that begins, â€Å"I don’t wanna grow up, I’m a Toys ‘R’ Us kid. † Toys ‘R’ Us was huge when I was a kid, I can almost remember singing the theme song â€Å"I don’t wanna grow up†.The return of these commercials was to reach the generation of kids who grew up with the Toys ‘R’ Us brand. It may not have specifically made me go out and purchase toys from the store, however it hit home and reminded me entirely of my childhood. Marketing research has shown a postivie resonance with both nostalgic ads and th e products advertises, it even shows more persuasive influence on consumers. However, with the lack of clear correlation to either purchase intent or actual purchase of the products advertised, they must trust that the positive resonance towards the ad and products will translate into an increase in sales.

Richard Branson – Paper

Hence, Brannon has very strong leader-member relations. Second, task structure must be analyzed In a course of four 1. Can a decision be demonstrated as correct? Steps: 2. Are the requirements of the task understood by everyone? 3. Is there more than one way to accomplish the task? 4. Is there more than one correct solution? Based on the environment that Brannon has created at Virgin, assumptions can be made about situational traits. Brannon makes sure that he acknowledges his employees' hard work.That means when a decision Is correct, the appropriate staff ill be praised for making the correct decision. Brannon also encourages his management to continue to challenge employees to come up with new creative ideas to attack the present situation. This means not only will employees understand the task requirements, but they will also be encouraged to find alternate ways to accomplish the task as well as alternate solutions. Using the Graph below, when Richard Brannon keeps a situation at moderate control his effectiveness as a leader and fearlessness as a leader Is maximized.If you have a demoralized staff your company will soon disappear† (Management Skills 1: leadership and motivation). Motivation is the process that accounts for an individual's intensity, direction and persistence of effort toward attaining a goal. Richard Brannon has never lacked self motivation as a result of continuously creating and seeking new challenges to overcome. Brannon transcends his natural self motivation into his unique, hands off management style which emphasizes employee Job happiness and comfortable relationships.Self motivation was never an issue in Abrasion's career as an entrepreneur and business man. From starting Student magazine at age 16 to creating a dominant rower in the recording industry, Brannon always had a desire to seek out new challenges. This may have rooted from his parents because they did not view his learning troubles as a limitation and encouraged him to find and pursue his venture, Student Magazine, his convictions were the underlying motivator. Brannon wanted people to hear his views and was willing to exude hard work in order to assure this happened.Brannon soon began to feel a sense of enjoyment and purpose–a major theme in all of Abrasion's motivation techniques– which transitioned his efforts into the music and recording business. Of course, love and passion is not always a the best self motivator if success is never attained. Thus, Abrasion's second key to self motivation is moving forward, rather than moving back. For example, in the wake of the U. KS recession of the sass's Brannon had a choice to consolidate or keep growing.In response Brannon bought two night clubs and invested profits back into his music industry in order to create success and limit losses. The third key for Brannon was to always have goals. Once current goals are attained, new goals must be formed. This is demonstrated as Abrasion's go als were reddened from creating one of the world's most respected brand to investing in large-scale philanthropic endeavors such as the creation of Virgin Unite. Finally, perhaps the most appropriate rule to Abrasion's success: â€Å"Screw it. Let's do it† (Brannon)!When one man owns a record company, a soft drink company, and is pursuing space tourism there self motivation must never be deficient. Abrasion's self motivation is an extension of how he motivates others. Despite running such an extensive array of companies, he takes on a very â€Å"hands-off,† management style. He says, â€Å"l don't look at any figures or projections, if he [Patrick Ezekiel] wants to do it that's fine by me. That's very much the approach we take, there's a lot of trust† (Management Skills 1: leadership and motivation). The trust he displays in his management demonstrates that Brannon is a Theory Y manager.Theory Y managers assume employees can view work as being natural behavior a nd are committed to the objective. They tend to be less controlling and have a more hands-off approach. As a result, Brannon believes that his management can do their Jobs to the best of their ability without his constant supervision. In addition, Brannon has a knack for surrounding himself with a very capable staff and creating a work environment in which they thrive. † Although Brannon is â€Å"hands-off,† he does create a particular environment that is very affective in motivating his employees.He does this by participating in lots of direct personal communication with his employees. Even though he is a corporate leader, he displays compassion for all employees in the Virgin family and pushes them to become leaders themselves. An example of this is Abrasion's involvement in public relations. Whether its extreme stunts or press leases, Brannon sets aside 25% of his time for public relations. He explains, â€Å"If your staff works enormously hard to create something t hey are proud of, it's foolish if you don't let the world know about it. This social involvement gives his employees the impression that Brannon greatly appreciates his employees' success and hard work. Certainly an employee will be more motivated to work extremely hard for Brannon and Virgin, if Brannon is doing the same for that employee. Analyzing Abrasion's motivational techniques more closely, Mascots Needs Pyramid comes to mind. Brannon looks past physical needs and safety needs, or at least assumes these will be taken care of. Instead, Brannon focuses his efforts most on social and esteem needs.For example, Virgin attempts to fulfill employees' social needs by holding a party employees, whether they are security guards or executives. This not only gives employees a chance to associate socially outside of a work environment, but also links employees regardless of social status. He also targets esteem needs. According to Richard Brannon, â€Å"Junior people are as important as senior employees. Staff should e praised, not criticized they know when they have done something wrong† (Management Skills 1: leadership and motivation).

RAINFOREST DESTRUCTION Essays - Biodiversity, Forest Ecology

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